Manuel "Manny" Rodriguez

OBM Advisor

Throughout his career, Manuel "Manny" Rodriguez has sought new challenges and opportunities allowing him to grow professionally. His expectations of himself are higher, though, when he seeks to lead organizations to be world-class. Over the course of his career, he has worked to achieve excellence both academically and professionally. As CEO of Bueno Ventures Management Services, a venture capital investment and management consulting firm, Manny and his colleagues work with small to large businesses to grow and scale using behavioral science techniques to make positive differences in the world.

Across his career, Manny has had the great opportunity to launch management consultancies earning more than a half-million dollars within the first year, implement various strategic imperatives for Fortune 500 companies, and regularly is requested at national and international professional and private conferences to present keynote speeches. He is a co-author of the four-volume book, “OBM Applied! A Practical Guide to Implementing Organizational Behavior Management” and the book “Quick Wins! Accelerating School Transformation through Science, Engagement, and Leadership.”


Manny has also had the great honor of serving as President and Executive Director of the OBM Network, a professional membership organization. In addition, Manny has helped launched successful startups and recently began leading the OBM Alliance, an organization dedicated to the growth of OBM practitioners.  Manny is currently working on a Doctorate of Business Administration from the University of South Florida’s MUMA College of Business, expecting to graduate in December 2020.